Privacy Policy

Introduction

smartbasehubae Ltd ("we", "us", "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you use our fitness platform comparison services and visit our website at smartbasehubae.pro.

We are the data controller for the personal data we process about you. This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data We Collect

The data we collect includes personal information you provide directly to us and information we gather automatically when you use our services. We collect the following types of personal data:

Information You Provide

• Contact details (name, email address, phone number)
• Business information (company name, business type, size)
• Service preferences and requirements
• Communication preferences
• Enquiry and consultation details

Information We Collect Automatically

• Website usage data (pages visited, time spent, click patterns)
• Technical information (IP address, browser type, device information)
• Cookies and tracking technologies data
• Referral source information

How We Use Your Data

We use your personal data for legitimate business purposes and only where we have a lawful basis to do so. How we use your information depends on the services you use and your relationship with us:

Service Provision

• Providing platform comparison and analysis services
• Responding to your enquiries and consultation requests
• Delivering personalised recommendations
• Processing payments and managing accounts

Communication

• Sending service updates and important notices
• Providing customer support
• Sending marketing communications (with consent)
• Conducting satisfaction surveys

Business Operations

• Improving our services and website functionality
• Conducting market research and analysis
• Ensuring security and preventing fraud
• Complying with legal obligations

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about our use of cookies, please see our Cookie Policy.

Legal Basis for Processing

Under UK GDPR, we process your personal data based on the following lawful bases:

• Contract: Processing necessary for performing our services
• Legitimate Interest: For business operations, security, and service improvement
• Consent: For marketing communications and optional services
• Legal Obligation: To comply with applicable laws and regulations

Data Sharing and Disclosure

We do not sell your personal data to third parties. We may share your information in the following limited circumstances:

• With trusted service providers who assist in delivering our services
• When required by law or to protect our legal rights
• In connection with a business transfer or acquisition
• With your explicit consent for specific purposes

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, and resolve disputes. Specific retention periods include:

• Client data: 7 years after service completion
• Marketing data: Until consent is withdrawn
• Website analytics: 26 months
• Financial records: 7 years for tax purposes

Your Rights

Under UK GDPR, you have several rights regarding your personal data:

• Right of Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your data in certain circumstances
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a portable format
• Right to Object: Object to processing based on legitimate interest
• Right to Withdraw Consent: Withdraw consent for consent-based processing

To exercise any of these rights, please contact us using the contact information below.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and staff training
• Secure data storage and backup procedures

International Data Transfers

We primarily process data within the UK and European Economic Area. If we transfer data outside these regions, we ensure appropriate safeguards are in place, including adequacy decisions or standard contractual clauses.

Contact Information

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Complaints

If you believe we have not handled your personal data properly, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection authority:

ICO Website: ico.org.uk
ICO Helpline: 0303 123 1113

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify you of any material changes by posting the updated policy on our website and updating the "last updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

Additional Information

For information about our use of cookies and tracking technologies, please review our Cookie Policy.

For our terms of service, please see our Terms and Conditions.